CLIENT
UGA Terry College of Business: Terry Magazine
YEAR
2024
ROLE
Layout Design
Terry Women’s Initiative Full Page Ad
Community Splash Page
Community Section: Pages 34-35, 40-42
Class Notes Splash Page
Class Notes: Pages 44-49
OBJECTIVE
Contribute layout design for the semiannual Terry Magazine, a publication with an 80K+ distribution that includes C-suite level executives.
SOLUTION
After completing a bifold for the Terry Women’s Initiative, they wanted a full-page ad based on the same design.
For my contributions to the Community and the Class Notes sections, I had creative freedom to select photos provided by our team and find/modify stock art to further the stories visually.
CLIENT
UGA Terry College of Business: Alumni Relations
YEAR
2024
ROLE
Social Media Design
OBJECTIVE
Design a social media post for Instagram, Instagram Stories and LinkedIn for the Terry Alumni accounts to post an alumni event for the Class of 2024.
SOLUTION
I used the 17.85 degree angle, bulldog illustration, and handwritten font that is from the UGA brand to create simple, bold graphics. The client requested two color ways in case they post multiple times.
CLIENT
UGA Terry College of Business
YEAR
2024
ROLE
Digital Design
OBJECTIVE
Design three fullscreen graphics highlighting Terry’s points of pride to display on the screens across the buildings that make up the Terry College of Business.
SOLUTION
I designed a justified block of text to use for each screen for a unified look when these display between other announcements. I customized stock art and pop art I previously designed with colors from the UGA Terry brand. I made sure each sign could be ready easily, as these only display for 10 seconds at a time.
CLIENT
UGA Terry College of Business: Music Business Program
YEAR
2024
ROLE
Print Design
OBJECTIVE
Design enticing application handouts for the Music Business Program at the UGA Terry College of Business.
SOLUTION
I wanted to include the "music dawg" illustration that I previously did and designed the application like an event ticket. I developed two color ways that the client loved so we used one for fall and the other for spring.
CLIENT
UGA Terry College of Business: Music Business Program
YEAR
2024
ROLE
Print Design
OBJECTIVE
Design mugs and tumblers for the Music Business Program at the UGA Terry College of Business.
SOLUTION
To stay within budget, I used only two colors of ink in this design: red and white. To stay within Trademarks guidelines, each design includes a registered logo. Some iterations used designs similar to the pins and stickers I recently designed for these clients. I also explored wrap options that appeared organically within the imprint area versus cropped by the imprint area.
In the end, the client chose a single design to use for both the mugs and tumblers and are excited to give to students and guest speakers.
Photos © 2024 Kamryn Wingard
CLIENT
UGA Terry College of Business: International Business Terry Study Away Program
YEAR
2024
ROLE
Print Design
OBJECTIVE
Spread awareness of the time and location for the Terry Study Away Fair around the Business Learning Community on UGA campus with sandwich boards.
SOLUTION
The team had developed a standardized template for sandwich board designs however, I added the study away illustration so the sign stood out at a glance. Simple touch for big impact.
CLIENT
UGA Terry College of Business
YEAR
2024
ROLE
Apparel Design
OBJECTIVE
Create a shirt design to represent the Terry College of Business and sell in the University Bookstore.
SOLUTION
The university is steeped in tradition and the city of Athens is known as the Classic City. My aim was to create a unisex design that captures the sense of tradition and use the classic pennant shape, which would appeal to our student audience and bolster Terry representation on campus.
The biggest challenge in apparel design is following Trademark guidelines. First, the full college name cannot be used in a design as it could look like a new wordmark or logo. Second, the official logo must be included. In order to follow guidelines, we simplified the pennant to the bold Terry name and placed the logo on the sleeve.
After Trademarks approval, our team decided to host a vote on social media for the favorite design, against previous designs seen here. The chosen design was then sent to production.
NOTE
The shirt design is currently produced and sold by the UGA University Bookstore online and in-store on campus.
CLIENT
UGA Terry College of Business
YEAR
2023
ROLE
Print and Digital Design
OBJECTIVE
Create pop art design with the Trademarks-approved bulldog illustration to use for print and digital designs.
SOLUTION
I wanted a fun and colorful way to use the bulldog illustration for various projects aimed at current or prospective students. Once seen on the Points of Pride project, a few departments approached my team to use the pop art illustration for their projects.
CLIENT
UGA Terry College of Business: Music Business Program
YEAR
2024
ROLE
Print Design
OBJECTIVE
The client was thrilled with the "music dawg" illustration that I designed and wanted a fun postcard to keep on hand for students and staff to send thank you notes and other correspondence.
SOLUTION
I tend to keep cool cards or stickers on mail I receive and display them on a bulletin board in my office, so I wanted to create cool pieces people would want to keep. I first created the pop art design with the music dawg and utilized the “taking care of music business” phrase on the second design. Both are evergreen designs that the staff is thrilled to use!
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2024
ROLE
Print Design
OBJECTIVE
Design various tabletop banners highlighting the values and MBA program options for recruiters to take to events.
SOLUTION
To provide a plethora of options to the client, I used bold designs to catch eyes of target prospects. Lively and expressive photos were selected that showcase the diversity of the program. Depending on the event, my client has options to best suit the audience and spark conversations.
CLIENT
UGA Terry College of Business: Music Business Program
YEAR
2024
ROLE
Print Design
OBJECTIVE
Design a collection of stickers and pins for the alumni and students of the Music Business Program at the UGA Terry College of Business.
SOLUTION
I created a "music dawg" illustration to play off the UGA Dawg mascot and utilized it in these designs and other projects for the program.
These would be handed out during 2024 alumni events in New York City, Washington DC, Nashville, and Los Angeles then kept on hand to distribute to current students. These were designed to celebrate current trends and have some fun with music business swag! They were a hit at the alumni events and students were excited to snag some as well.
CLIENT
UGA Terry College of Business: Alumni and Development Relations
YEAR
2024
ROLE
Print Design
OBJECTIVE
Create a bifold “menu” for potential donors to peruse and select opportunities to support the Terry Women’s Initiative (TWI).
SOLUTION
The client wanted to include a lot of photos and create excitement around the different things TWI does every year. Even after condensing content to digestible sections, it was still quite a bit of content for a bifold so I created a collage on the front with various photos. I used UGA’s secondary brand colors and script font to add life and a personal touch for a program that does so much.
The client was pleased with the result and excited to show potential donors how to support the initiative.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2023
ROLE
Digital Design
OBJECTIVE
Design mobile location targeting ads for the Pathway MBA program’s early admission.
Each ad needed to include a logo, CTA “button”, headline, tagline and photo. Each ad set was designed with two calls to action: “Learn More” and “Apply Now” for retargeting.
SOLUTION
For any digital ad, I’m a big believer in mainly using the classic black and red UGA colors for instant brand recognition. I used simple and bold text treatments and a red to black gradient background to help the subject pop and make the ad stand out on any page they may be displayed.
NOTE
These designs were produced in October 2023 and ran three months.
CLIENT
UGA Terry College of Business: Terry Magazine
YEAR
2024
ROLE
Layout Design
Community Splash Page
Community Section: Pages 32-42
Class Notes Splash Page
Class Notes: Pages 44-49
OBJECTIVE
Contribute layout design for the semiannual Terry Magazine, a publication with an 80K+ distribution that includes C-suite level executives.
SOLUTION
For my contributions to the Community and the Class Notes sections, I had creative freedom to select photos provided by our team and find/modify stock art to further the stories visually.
CLIENT
UGA Terry College of Business: Alumni Relations
YEAR
2023
ROLE
Print Design
OBJECTIVE
Design a Terry College of Business alumni sticker for the Class of 2023
SOLUTION
These would be handed out during an alumni event so it was important these appealed to everyone. I used on-brand fonts to create a fun, Dawg-centered design that celebrates the class of 2023!
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2023
ROLE
Digital Design
OBJECTIVE
Design mobile location targeting ads for the MBA Programs early admission.
Each ad needed to include a logo, CTA “button”, headline, tagline and photo. Each ad set was designed with two calls to action: “Learn More” and “Apply Now” for retargeting.
SOLUTION
For any digital ad, I’m a big believer in mainly using the classic black and red UGA colors for instant brand recognition. I used simple and bold text treatments and a dark background to help the ads pop on any page they may be displayed.
NOTE
These designs were produced in October 2023 and ran three months.
CLIENT
UGA Terry College of Business: Terry Magazine
YEAR
2023
ROLE
Layout Design
Full Page Leadership Dawgs Ad: Page 24
Community Splash Page
Community Section: Pages 36-37, 40-42
Class Notes Splash Page
Class Notes: Pages 44-49
Back Cover MBA Programs Ad
OBJECTIVE
Contribute layout design for the semiannual Terry Magazine, a publication with an 80K+ distribution that includes C-suite level executives.
SOLUTION
For my contributions to the Community and the Class Notes sections, I had creative freedom to select photos provided by our team and find/modify stock art to further the stories visually.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2023
ROLE
Digital Design
OBJECTIVE
Design targeting and retargeting ads for the newly launched Online MBA program.
Each ad needed to include a logo, CTA “button”, headline, tagline and photo. Each ad set was designed with two calls to action: “Learn More” and “Apply Now” for retargeting.
SOLUTION
For any digital ad, I’m a big believer in mainly using the classic black and red UGA colors for instant brand recognition. I used simple and bold text treatments to help the subject pop and make the ad stand out on any page it may be displayed.
CLIENT
UGA Terry College of Business: Undergraduate Programs
YEAR
2023
ROLE
Print Design
OBJECTIVE
Inform incoming undergraduate students of the majors, clubs, and other opportunities available to them at the Terry College of Business
SOLUTION
The client had a lot of information to share with incoming students so it was important to break everything down to digestible sections. I designed for an 11x17” page that folds down to about a 5.5” square brochure.
Aiming for undergraduate students, I included punchy and bold designs to excite them for their time at Terry. Content was simplified and includes web addresses so students can familiarize themselves with the website.
CLIENT
UGA Terry College of Business: Terry Magazine
YEAR
2023
ROLE
Layout Design
Full Page Ten for Terry Ad: Page 2
Full Page Terry Study Away Ad: Page 12
Community Splash Page
Community Section: Pages 28-42
Class Notes Splash Page
Class Notes: Pages 44-49
OBJECTIVE
Contribute layout design for the semiannual Terry Magazine, a publication with an 80K+ distribution that includes C-suite level executives.
SOLUTION
For my contributions to the Community and the Class Notes sections, I had creative freedom to select photos provided by our team and find/modify stock art to further the stories visually.
For the three alumni stories (pages 31-39), I used a similar template of headers, page layout, and pull quote treatments so that they read together as a set.
CLIENT
UGA Terry College of Business: E/PMBA Programs
YEAR
2023
ROLE
Digital Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our Executive and Professional MBA programs within Atlanta.
SOLUTION
The main strategy for these billboards was to include photography in classroom settings to capture the UGA Executive MBA and Professional MBA experiences.
NOTE
These designs were produced in January 2023 and ran three months.
CLIENT
UGA Terry College of Business: Alumni and Development Relations
YEAR
2022
ROLE
Print Design
OBJECTIVE
Celebrate UGA’s championship status in athletics and academics and inspire alumni to offer private support to continue the college’s pursuits.
SOLUTION
In order to keep the championship theme more subtle than outright athletic references, our team chose to implement the phrase “building business champions” throughout these pieces.
The mailer starts by framing the nearby stadium and pointing to the Terry College of Business community. The inside of the mailer highlights the college’s continued need for support to continue top-ranking successes. The lower half of the panel finalizes the story with a gradient of the word cloud behind the messaging:
continue the pursuit to build business champions at the Terry College of Business.
NOTE
Due to guidelines from USPS, the mailing panel of the main piece may appear upside down however this design meets specifications.
CLIENT
UGA Terry College of Business: International Business Program
YEAR
2022-23
ROLE
Apparel Design
OBJECTIVE
Create a shirt design for students to wear in the Terry College of Business Study Away program.
SOLUTION
To stay within budget, the design was limited to one side of the shirt. We explored options of illustrations and type treatment to capture the adventure of the study away program.
After purchasing a stock illustration of landmarks around the world, I added the UGA’s iconic arch, and tweaked the plane to “leave” from it.
NOTE
The shirt design was updated to two sides and produced in 2023, seen at the bottom.
CLIENT
South Grove Church
YEAR
2022
ROLE
Apparel Design
eCommerce
OBJECTIVE
Leadership for South Grove Church said they’d love to be able to wear a different shirt every day of the week to spread awareness for the church in Athens.
SOLUTION
South Grove Church wants to be known for loving God and loving people well. The church has a contemporary and approachable environment so it was important to offer options that follow current trends. Each design shares the values or story of South Grove to spark conversations with others.
I then set up print-on-demand and fulfillment services so members can purchase the options they prefer.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2022
ROLE
Digital Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our MBA programs within Atlanta.
SOLUTION
The main strategy for these billboards was to highlight UGA’s presence in Atlanta while featuring the different programs: Full-Time MBA, Executive MBA, and Professional MBA.
We included photography in classroom settings to capture the UGA MBA experience.
NOTE
These designs were produced in June 2022 and ran three months.
CLIENT
UGA Terry College of Business: Terry Magazine
YEAR
2022
ROLE
Layout Design
Community Splash Page
Community Section: Pages 36-42
Class Notes Splash Page
Class Notes: Pages 44-49
Back Cover Online MBA Ad
OBJECTIVE
Contribute layout design for the semiannual Terry Magazine, a publication with an 80K+ distribution that includes C-suite level executives.
SOLUTION
For my contributions to the Community and the Class Notes sections, I had creative freedom to select photos provided by our team and find/modify stock art to further the stories visually.
I also refreshed the standard layout used for the Class Notes spreads and simplified the pullouts for a more streamlined look.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2021
ROLE
Environmental Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our MBA programs with 12 ads across four sets of platforms at the Hartsfield-Jackson Atlanta International Airport.
SOLUTION
As a team, we decided that we wanted each set of panels to tell a story but also let each panel speak for itself. Our strategy included focusing on the different programs per platform then having one platform feature all three: Full-Time MBA, Executive MBA, and Professional MBA.
I designed each panel to be bold, with the familiar black and red UGA colors, which helps these stand apart from the various blue ads across the airport. These ads were seen by tens of thousands of travelers during its run.
NOTE
These designs were produced in November 2021 and ran six months.
For platform #1, we were not allowed content over the vent area of the left panel, so we left that space free of copy.
CLIENT
UGA Terry College of Business: Terry Magazine
YEAR
2022
ROLE
Layout Design
Community Splash Page
Community Section: Pages 32-42
Class Notes Splash Page
Class Notes: Pages 44-49
OBJECTIVE
Contribute layout design for the semiannual Terry Magazine, a publication with an 80K+ distribution that includes C-suite level executives.
SOLUTION
For my contributions to the Community and the Class Notes sections, I had creative freedom to select photos provided by our team and find/modify stock art to further the stories visually.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Apparel Design and Product Recommendations
OBJECTIVE
Create a strong collection of apparel options to represent the Terry College of Business, sell in the University Bookstore, and offer options for student groups to raise money for scholarships.
SOLUTION
After observing trends and popular designs in several shops around downtown Athens, I designed simple, heathered options. I came up with unisex designs that would appeal to our student audience and bolster Terry representation on campus.
NOTE
The sweatshirt design is currently produced and sold by the UGA University Bookstore. The other designs are on-hand for future bookstore additions or to sell by the college of business.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Logo Design
OBJECTIVE
Develop custom word marks for various donor groups associated with the Terry College of Business. Each needs to adhere to University of Georgia branding guidelines while also providing a unique mark for each group. Provide a color version with a black and white variation.
SOLUTION
The Dean’s Circle of Giving recognizes individuals, corporations and foundations who have made substantial gifts to Terry College during the most recent fiscal year. Dean’s Circle members enjoy the privilege of being recognized as a member of UGA’s President’s Club as well as being invited to exclusive events hosted by the dean. The abstract diamond shape and elegant serif font provide that exclusive feel.
NOTE
A variation (first picture) was provided for enamel pins and tech tattoos shared with members each year.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Logo Design
OBJECTIVE
Develop custom word marks for various donor groups associated with the Terry College of Business. Each needs to adhere to University of Georgia branding guidelines while also providing a unique mark for each group. Provide a color version with a black and white variation.
SOLUTION
The Heritage Society honors alumni and friends who have pledged planned gifts to the University of Georgia. Among the types of planned gifts are bequests, life insurance policies, pooled income funds and charitable remainder trusts. This wordmark utilizes the shield and exemplifies an Ivy League look.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Print Design
OBJECTIVE
Create an evergreen course prospectus and offering grid that helps students peruse their executive education options at a glance.
SOLUTION
The key thing about the Terry College of Business Executive Program is that it can be customized based on your company or team’s needs. To highlight this, I gave an icon and color to the three course categories: leadership development, operational excellence, and strategic thinking.
The accompanying offering grid lists all courses available, color codes by category, then includes icons for class format: in person, virtual, and live virtual.
These designs help break down a copious amount of information in a clear, digestible way.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Logo Design
OBJECTIVE
Develop custom word marks for various donor groups associated with the Terry College of Business. Each needs to adhere to University of Georgia branding guidelines while also providing a unique mark for each group. Provide a color version with a black and white variation.
SOLUTION
This giving group enjoys the perks of the private skysuite at the Sanford Stadium. After discussions with the proper channels, permission was granted to incorporate the iconic “Power G”. Coupled with the shield, this badge design and typography provide a sporty aesthetic.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Print Design
OBJECTIVE
Design a brochure that details part of Dean Ayers’ strategic plan to establish innovation as a core value of the Terry College — one that transcends any single course or major. To do this, the college plans to create The Center for Business, Systems & Technology Innovation. With this new center, the college can prepare students to become transformative leaders while reinforcing our commitment to innovation college-wide.
SOLUTION
The innovative and high-tech design visualizes the transformation that Dean Ayers aims to establish within the college and encourages donors to support the plan.
CLIENT
South Grove Church
YEAR
2021
ROLE
Website Design
Development via Squarespace
OBJECTIVE
Spread awareness of the church’s presence in Athens, GA
SOLUTION
The main strategy was to show South Grove’s story, beliefs, and leadership along with its relevance and contemporary style. We want people to feel welcome and comfortable when they experience South Grove.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2021
ROLE
Digital Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our MBA programs with three digital billboards.
SOLUTION
Three bold, simple designs, with the familiar black and red UGA brand, drive interest to the MBA programs at the Terry College of Business.
NOTE
These designs were produced in November 2021 and ran three months.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Print Design
CLIENT
Nature’s Biodition
YEAR
2020
ROLE
Logo Design
Visual Identity
Package Design
OBJECTIVE
Showcase Nature Biodition’s quality, dependable supplements that appeals to middle-aged adults looking to improve or maintain a healthy, active lifestyle.
SOLUTION
Nature’s Biodition offers a new line of products with clean, natural supplements for common health concerns. Just as a friend recommends their new favorite find, Nature’s Biodition offers a friendly solution.
The clean and modern solution is easy to read and clear to identify each products’ benefits. The logo, colors, graphics are gender neutral and feel approachable for all ages 35 and up, especially baby boomers. This establishes customer trust and confidence to purchase Nature’s Biodition.
