CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2021
ROLE
Environmental Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our MBA programs with 12 ads across four sets of platforms at the Hartsfield-Jackson Atlanta International Airport.
SOLUTION
As a team, we decided that we wanted each set of panels to tell a story but also let each panel speak for itself. Our strategy included focusing on the different programs per platform then having one platform feature all three: Full-Time MBA, Executive MBA, and Professional MBA.
I designed each panel to be bold, with the familiar black and red UGA colors, which helps these stand apart from the various blue ads across the airport. These ads were seen by tens of thousands of travelers during its run.
NOTE
These designs were produced in November 2021 and ran six months.
For platform #1, we were not allowed content over the vent area of the left panel, so we left that space free of copy.