CLIENT
UGA Terry College of Business: Alumni and Development Relations
YEAR
2022
ROLE
Print Design
OBJECTIVE
Celebrate UGA’s championship status in athletics and academics and inspire alumni to offer private support to continue the college’s pursuits.
SOLUTION
In order to keep the championship theme more subtle than outright athletic references, our team chose to implement the phrase “building business champions” throughout these pieces.
The mailer starts by framing the nearby stadium and pointing to the Terry College of Business community. The inside of the mailer highlights the college’s continued need for support to continue top-ranking successes. The lower half of the panel finalizes the story with a gradient of the word cloud behind the messaging:
continue the pursuit to build business champions at the Terry College of Business.
NOTE
Due to guidelines from USPS, the mailing panel of the main piece may appear upside down however this design meets specifications.