CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2023
ROLE
Digital Design
OBJECTIVE
Design targeting and retargeting ads for the newly launched Online MBA program.
Each ad needed to include a logo, CTA “button”, headline, tagline and photo. Each ad set was designed with two calls to action: “Learn More” and “Apply Now” for retargeting.
SOLUTION
For any digital ad, I’m a big believer in mainly using the classic black and red UGA colors for instant brand recognition. I used simple and bold text treatments to help the subject pop and make the ad stand out on any page it may be displayed.