CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2023
ROLE
Digital Design
OBJECTIVE
Design mobile location targeting ads for the Pathway MBA program’s early admission.
Each ad needed to include a logo, CTA “button”, headline, tagline and photo. Each ad set was designed with two calls to action: “Learn More” and “Apply Now” for retargeting.
SOLUTION
For any digital ad, I’m a big believer in mainly using the classic black and red UGA colors for instant brand recognition. I used simple and bold text treatments and a red to black gradient background to help the subject pop and make the ad stand out on any page they may be displayed.
NOTE
These designs were produced in October 2023 and ran three months.