CLIENT
UGA Terry College of Business
YEAR
2024
ROLE
Apparel Design
OBJECTIVE
Create a shirt design to represent the Terry College of Business and sell in the University Bookstore.
SOLUTION
The university is steeped in tradition and the city of Athens is known as the Classic City. My aim was to create a unisex design that captures the sense of tradition and use the classic pennant shape, which would appeal to our student audience and bolster Terry representation on campus.
The biggest challenge in apparel design is following Trademark guidelines. First, the full college name cannot be used in a design as it could look like a new wordmark or logo. Second, the official logo must be included. In order to follow guidelines, we simplified the pennant to the bold Terry name and placed the logo on the sleeve.
After Trademarks approval, our team decided to host a vote on social media for the favorite design, against previous designs seen here. The chosen design was then sent to production.
NOTE
The shirt design is currently produced and sold by the UGA University Bookstore online and in-store on campus.